I think our combination of our main product and our ancillary text is very effective. We thought that for an album cover we wanted a simplistic design that still attained a greater meaning. After looking at an array of album covers including Biffy's own design, we decided that something more minimalist, yet still artistic would fit the song a lot better. Throughout the filming the couple were surrounded by a lot of nature. We took inspiration from that and decided scanning plants and flowers would connect well with the video outcome. After going to a garden and selecting a variation of leaves, flowers and petals we laid them on the glass for scanning, where we arranged the placement of each item. Above you can see two designs, the first was just a test shot to see how the outcome would actually look and the other was a more constructed visual.
The small petal and the end of the branch we thought could represent male and female in the video, how they are just touching, they are still connected but rather distant and neither 'item' is up to its full potential. It's not a flower it's only a petal and it's not a huge branch it's just a few leaves. I think it's a good metaphor for the music video, the characters aren't thriving at the end and there is a slight presence of decay and fracture in the relationship. It also is minimalist and slightly artistic which is what we wanted initially.
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