Target audience continued

How will your ancillary tasks help you attract your target audience?

The ancillary tasks such as the digipack and posters will massively help us to attract our target audience. It is important that we make the ancillary tasks eye-catching and appealing to our target audience, so that they become interested in looking into our media product and watching the video. The design of the digipack needs to be original and creative and include bright and vibrant colours which will attract the target audience. Inside of the digipack we will list the other songs that are on the CD and there will be other imagery related to the cover. As well as the digipack we will be creating a poster which will have similar imagery to the digipack and the video itself to create continuity throughout the campaign. The poster will be either A4 or A3 in size and will be printed onto high quality paper to create a professional look about the campaign.

In addition to these basic ideas we are also interested in setting up a social media campaign to help promote the band. Social media is a great way to advertise your brand and upcoming projects especially to the younger generations (which is our target audience) as the majority of younger people have at least one form of social media. Social media sites are quick and easy to use which means we could post constant updates throughout the campaign and keep people in the loop of what is happening with our music video.

As a result of creating ancillary tasks it means that we are able to broaden our advertising and reach out to a much wider range of people. The underlying aim of the ancillary task will be to represent the process that we go through whilst creating the music video and alerting the consumers to what our idea is all about so that they become interested in looking at or buying the idea. The ancillary tasks are all part of the synergy that occurs within the industry where each different marketing approach promotes another, ultimately creating more awareness for the band and the media product.