Target audience

The target audience for our media product is people of a similar age to us (young adults and teenagers). However, we are also hoping that our media product will educate people of a younger age than our target audience, as they may not know much about illnesses regarding mental health. We are also hoping to show teenage boys that depression and other mental health issues are nothing to be embarrassed about with our video.

Our media product will engage with our target audience by doing several things. One way we are approaching our audience is by using characters of a similar age to the target audience so that they are aware that mental health does occur to other people like them and as a result of this we are hoping that they find the music video approachable and relatable. Another way that we are aiming to reach out to our target audience is by using male characters for the main roles. We hope that this alerts the male audience into being aware that mental health doesn't just effect teenage girls. We feel that it is important to approach the male gender as in recent studies investigating mental health it has been made aware that younger men are more likely to suffer from mental health issues and keep them to themselves rather than talking to others about them. The final way we are planning on reaching out to our target audience is by trying to make the product relatable by including a lot of 'everyday stuff' that someone suffering from mental illness is likely to go through. We also hope that by including this in our video we are able to educate other people that may not be aware about the effects of mental illness on somebody's life.